My work

I empower teams to address unmet user needs and evolving business goals through end-to-end foundational and evaluative research. By translating insights into actionable solutions, I drive product growth and innovation. In my previous Instagram (Meta) role, I led large-scale research initiatives shaping product strategy across Stories.

I invite you to explore some of my recent projects. If you like what you see, let's talk!

Humanizing AI/ML Solutions

Helped a tech giant's Start-up initiative better understand their user's needs and the factors they value while making AI/ML vendor choices.

Upleveling Interaction

A social media company wanted to understand why people passively consume content and what they could do about it.

Teen Friendship Growth

A social media company wanted to understand how social relationships develop over time and the role of social media interactions in those evolving contexts.

Series of previously completed case studies across non-profit, public sector, and entertainment industry.